Chapter 5
Growth and Strategy
Evaluate before you expand — grow on purpose, not by accident
90 minutes with your leadership team
Healthcare isn't getting easier. The question isn't if challenges come — it's whether your structure can absorb them. That is the Breakwater.
Growth for its own sake is a trap. I've seen practices add service lines, open satellite offices, and chase every shiny opportunity — only to find themselves stretched thin, burning out staff, and losing money on ventures that never should have started.
The practices that grow successfully are the ones that ask three questions before every opportunity: Does it align with our Independence Aim? Can we afford it? Do we have the systems and people to support it? If the answer to any of those is no, the answer to the opportunity is "not yet."
Three questions before every opportunity
- Does it align with our Independence Aim?
- Can we afford it?
- Do we have the systems and people to support it?
Worksheets
A preview of the first worksheet is below. Members get every worksheet, plus saved answers and the 90-day action plan.
Worksheet 5.1
Growth readiness assessment
- Lesson:
- Evaluate Before You Expand
- Purpose:
- Evaluate potential growth opportunities against strategic fit, financial viability, and operational readiness.
- Participants:
- Leadership team, practice manager, and financial staff.
From the Operator's Chair: Healthcare isn't getting easier. The question isn't if challenges come — it's whether your structure can absorb them. That is the Breakwater. Growth for its own sake is a trap. I've seen practices add service lines, open satellite offices, and chase every shiny opportunity — only to find themselves stretched thin, burning out staff, and losing money on ventures that never should have started. The practices that grow successfully are the ones that ask three questions before every opportunity: Does it align with our Independence Aim? Can we afford it? Do we have the systems and people to support it? If the answer to any of those is no, the answer to the opportunity is "not yet."
Section 1
Know it
Answer individually before the group discussion.
Section 2
Own it
Rate each growth opportunity as a team.
| Growth Opportunity | Strategic Fit | Financial Viability | Operational Readiness | Total (Max 15) |
|---|---|---|---|---|
| 1. | — | — | — | — |
| 2. | — | — | — | — |
| 3. | — | — | — | — |
| 4. | — | — | — | — |
Section 3
Do it
This week and beyond — turn this into action.
Action 1: Fix the bottleneck before pursuing the opportunity
- Identify the single biggest bottleneck preventing growth
- Assign an owner to close that gap
- Set a deadline for resolution
- Do NOT pursue the growth opportunity until the bottleneck is resolved
Action 2: Build a business case for the top opportunity
- Estimate startup costs, ongoing costs, and projected revenue
- Define the break-even timeline
- Identify the operational requirements (staff, space, systems)
- Present to the leadership team for a go/no-go decision
